With a digital revolution afoot, remaining agile is of the utmost concern for every company. The competition is fierce, and many leaders are nervous with new startups born each day that aim to disrupt the status quo. In a bid to keep up, legacy organizations have been forced to pivot, either by acquiring agile startups or building new teams in house to create cutting-edge solutions.

An astounding 78 percent of businesses believe digital start-ups will pose a threat to their organization either now or in the future, and nearly half of global companies say they don’t know what their industry will look like in three years, according to new research from Dell Technologies.

One thing is certain: soon almost every business will be required to have software development expertise, which won’t be an easy shift for some. It seems that every company, no matter what industry, is now a technology company. How can entrepreneurs stay competitive, when the outlook is uncertain and new players are emerging every day?

1. Find the right partners, invest in the right talent.

WIn today’s fast-paced business world, other companies aren’t your enemies… they are potential partners. Instead of working against them, keep an open mind to working with them. While you can hire the right talent to drive innovation, it can be more cost efficient to partner with a company that has the expertise, talent and model that your organization lacks.

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