Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Today, it’s all about messaging.

Consumer behavior has shifted from social networks to messaging platforms such as SMS, Facebook Messenger, Apple iMessage, Slack, and WeChat.

A new marketing channel is an exciting opportunity to experiment with fresh ad formats and connect with consumers in novel ways. Businesses also enjoy fewer companies competitors, less ad fatigue, and potentially exponential returns on marketing investment dollars (ROI).

What is a “chatbot”?

Chatbots are computer programs that carry out conversations with people using lightweight messaging app UI, language-based rules, or artificial intelligence. Chatbots converse with users using natural language (either voice or text) rather than than traditional website or app user interfaces.

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https://chatbotnewsdaily.com/chatbots-are-the-future-of-marketing-5b71fb0343e3

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