What will 2018 hold for global brands and government agencies? The relentless pace of technology change is impacting consumer expectations at a faster rate than ever, making any prediction challenging. However, it’s possible to outline several broad trends that we can be fairly confident will emerge or accelerate in the coming year. Software defined everything (SDE), the Internet of Things (IoT), and artificial intelligence (AI) are in the midst of shifting from hype to mainstream understanding and adoption. I believe 2018 will be a breakthrough year for each.

Additionally, data security and privacy will continue to be center-stage, a continuation of a trend we’ve seen quite clearly in the past year. From the growing attention paid to it during board discussions to how our personal data is used (and misused) through to the seismic ramifications of data breaches at well-known organizations around the world, the importance of data to companies, and how they treat it, cannot be overstated.

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