Chatbots have evolved significantly in recent times, thanks to the artificial intelligence (AI) and natural language processing (NLP) that powers them. They’re now extremely sophisticated and versatile tools that can help you automate a number of your business processes.

Aside from being awesome for helping with customer care queries, AI-powered chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Here are some ways chatbots can fit into your marketing strategy:

Having an interaction with someone who knows you by name can completely alter the nature of a conversation. Chatbots integrate with social media, gathering data about every single person with whom they interact.

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