Reading University introduces self-serve 16-tap ‘beer wall’

In a move that could speed the decline of the humble bar tender, Reading University has introduced a self-serve 16-tap “beer wall” at its onsite student union, allowing students to pull their own pints and buy beverages with a single tap of their debit or credit card.

With students able to pour themselves a beer and pay with their contactless plastic or mobile wallet, the bars will have increased capacity, speedier service and a reduced threat of theft, claims Drink Command, the company behind the self-serve beer technology, which is also being rolled out in other bars across the UK and Ireland, including in Hilton Hotels.

The self-serve beer pump technology, which is integrated with Verifone’s electronic payments system, is not the first to be launched in Britain. In 2012, The Thirsty Bear pub in Southwark, London, introduced pumps for customers to pull their own pint after placing their order from an iPad installed on each table.

Customers of the pub were also able to order food or change the songs on the jukebox via the iPad.

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http://www.telegraph.co.uk/business/2017/09/25/reading-university-introduces-self-serve16-tap-beer-wall/

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