How bots will change the way we shop

If you’ve used the internet or interacted with Alexa lately, you’ve come in contact with some form of artificial intelligence (AI). And if you’ve chatted with Pizza Hut via Facebook Messenger, you’re interacting with a bot. While it may seem strange, chatbots and AI assistants are integrating into our personal lives faster than we might believe.

So what does this mean for you as a marketer? Not only will AI affect several industries, including health care and marketing, it will also change the overall shopping experience. According to Google, 20 percent of mobile queries are voice searches. For retailers, this opens up an opportunity to target and connect with consumers in ways that appeal to them.

Using AI to create customer satisfaction

Consumers spend an average of five hours per week making online purchases; over 96 percent of Americans shop online, allocating an average 36 percent of their shopping budgets to ecommerce. With the shift to online shopping, retailers need to figure out how to connect with their consumers and still create a meaningful experience in order to continue to drive store visits.

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